2018 FREESKI UNIFORMS: PYEONGCHANG OLYMPICS

LEGACY STARTS HERE.

I worked in tandem with the men’s designer and a team of the most hardworking and talented designers, pattern makers, product managers, developers, material developers etc.. to create over 60 items, personalized for the US freeski team to represent the USA on the world stage at the Olympics.

Our goal was to bring the core freeski culture to the Olympics by creating properly styled and fit garments and accessories that the athletes identified with, and wanted to wear both on and of the slopes. We brought the concept of “Legacy Starts Here” to life in uniforms, promotional videos, uniform unveiling events, and the USA freeski team selection events.

By conducting focus groups, interviews, and by gathering information and imagery from the athletes families, we were able to execute individual mission kits that each athlete could personalize as their own on the world stage.

Role: Designer

Team: Ruth Beatty: Design Director, Will Hagna, Glenda Mowery, Austin Robbs, Sonia Lunardon, Rachel Metcalf, Angela Contreras